/ About

We are not conventional. We're not one thing. We're Proud, the unfair advantage brands didn't know they could have.

Behind every great brand is a story worth telling. We’re here to shape that story — with purpose & precision.

Sam Watson

Founder & Managing Partner

Sam Watson

Founder & Managing Partner

Sam Watson

Founder & Managing Partner

Shemara Maier

Senior Designer

Shemara Maier

Senior Designer

Shemara Maier

Senior Designer

Mayu Ashizawa

Junior Designer

Mayu Ashizawa

Junior Designer

Mayu Ashizawa

Junior Designer

Laura Patino

Junior Designer

Laura Patino

Junior Designer

Laura Patino

Junior Designer

Lucie Cester

Creative Lead

Lucie Cester

Creative Lead

Lucie Cester

Creative Lead

Kylie Watson

Client Director

Kylie Watson

Client Director

Kylie Watson

Client Director

Markus Robberts

Digital Lead

Markus Robberts

Digital Lead

Markus Robberts

Digital Lead

Gabriella Samarges

Mid-Weight Designer

Gabriella Samarges

Mid-Weight Designer

Gabriella Samarges

Mid-Weight Designer

Proud Studio is a modern creative house where brands are built with meaning, not just aesthetics. We exist to bring clarity, emotion, and strategy to every touchpoint.

We started as Proud as Punch and outgrew the name. The work got bigger, the brands got bolder, and the way we operate stopped looking anything like a conventional agency. So we sharpened the name to match the ambition. We're Proud.

We're not just designers, or strategists, or marketers. We're all of it, in one team. Brand, creative and growth that pull in the same direction, so nothing gets lost in the handoff and your brand never sounds like it was built by committee. That's the unfair advantage brands didn't know they could have.

Brands elevated through strategy, identity, and visual storytelling.

Countries where our work has made an impact

0M+

Organic views generated by our visual content.

0M+

Organic views generated by our visual content.

Client retention rate — a result of trust, transparency, and collaboration.

What sets us apart: one team running brand, creative and growth, with no handoffs and no excuses.

What sets us apart — a collaborative approach rooted in global agility, creative precision to delivering exactly what’s imagined, with no shortcuts.

Four markets, one team

We work with brands across AU, NZ, US and CA, with the senior people and systems to keep every market sharp and on brand.

Four markets, one team

We work with brands across AU, NZ, US and CA, with the senior people and systems to keep every market sharp and on brand.

No "good enough"

If you can imagine it, we'll build it. No watered-down versions, no compromises. Just the work as it should be.

No "good enough"

If you can imagine it, we'll build it. No watered-down versions, no compromises. Just the work as it should be.

Built around you

Project or retainer, brand sprint or full launch, our process flexes to your goals without dropping quality.

Built around you

Project or retainer, brand sprint or full launch, our process flexes to your goals without dropping quality.

The full spectrum, one roof

Brand, creative and growth, from first idea to launch and beyond. One team thinking across every touchpoint.

The full spectrum, one roof

Brand, creative and growth, from first idea to launch and beyond. One team thinking across every touchpoint.

Frequently Asked Questions

Got questions? We’ve gathered the most common answers to help you understand how we work.

Frequently Asked Questions

Got questions? We’ve gathered the most common answers to help you understand how we work.

Frequently Asked Questions

Got questions? We’ve gathered the most common answers to help you understand how we work.